Types of Advertising

WWW.barb.co.uk
WWW.abc.org
WWW.rajar.co.uk
WWW.google.co.uk/trends
WWW.alexa.com

The top 5 most viewed programmes on BBC3 this week. (Barb.co.uk)
1 EASTENDERS (TUE 2202) 1,109
2 DON'T TELL THE BRIDE (TUE 2103) 1,098
3 EASTENDERS (FRI 2201) 1,093
4 EASTENDERS (THU 2201) 1,045
5 EDINBURGH COMEDY FEST LIVE (THU 2100) 887

looked at different research on audience figures.
Why are ratings/audience figures so important? Atleast 3 reasons.
Helps them to figure out their demographic, to see what time to air the programmes.
The larger the audience more they can charge for advertising.
Can decide whether the show is sucess and whether they should continue.

We made a focus group to discuss what advertising we take in and what advertising we ignore. It was shown that viral advertising is the most popular, finding out from friends is more trustworthy. Pops ups are associated with virus' and when you click on the advert it's usually an accident. To make a focus group you need to get the demographics of the group. Our focus group wasn't perfect because we were not going into depth on each subject so a limited amount of information was gathered. There were many different types of advertising mentioned, text, competitions, viral, pop ups,pop-unders.