Primary research in media: surveys, news, market research
- Interviews: one on one interviews are more personal, find out more information.
- Focus groups: group of people discussing a product. Used in film, in form of screenings.
- Observation: first hand see whats happening. Empirical research, stuff you can look at (observe)
- Chatrooms, forums.
- Specialised articles, newspapers. Particularily Media Guardian (can look online) Telegraph technology section.
- Radio 4 'The Media Show' (podcast)
'In style' Magazine 2009
Black: ///// \\\\\ ///// 15
Latino: ///// \\\\ 9
Asian: //2
White: ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ /////\\\\\ ///// \\\\\///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ ///// \\\\\ /////\\\\ //
272
Black: 15
Latino: 9
Asian: 2
White: 272
Content analysis:
- What type of research was used? Primary research was used, Empirical research.
- What were your findings? An extremely high majority were white, which could be because of the target audience, but there is not a good mix of enthnicity, having 26 total ethnicities other than white.
- How could you have improved your research? Looking through other magazines, from different years to see how it's changed. We could have noted down the different image sizes to see which ones had more importance and took up most of the page.
- What was good and bad about the research technique you used? Our empirical primary research was good because we counted for ourselves, to see how many ethnicities, we could see the different range of sizes of pictures which helped us to see the sizing difference between each race. It was bad because we didn't know exactly what race they were, because make up made it difficult to distinguish between races.
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